Imagine you’re in traffic. When I say traffic I don’t mean, everybody going slow at a civilized pace. I mean Lagos traffic, everybody trying to bob in at the nearest available space, you bluffing that you are ready to hit the car competing with you up till the point where your bumpers nearly touch before either you or the other driver gives in and the contest is won and lost. Imagine doing this at an intersection where traffic from two separate lanes join into one combined single lane. This is the storm. However I believe this storm has an eye, an area of relative calm as compared with the chaos going on by the sides of it. In this short area traffic flows fluidly for a few metres and there is enough space to eliminate the competition that was earlier depicted.
What does this portend for the organization? Better yet the e-commerce organization that is starting out and hustling in every style imaginable to reach a critical adoption margin through it’s massive advertisement and guerilla-style marketing campaigns. In a market where there are already established players in the mix and struggling newcomers just like yourselves, what it portends for such an organization is to cultivate and protect that environment that remains lucid about the organisation’s goals of impacting the present and future generations be it socially or environmentally, positively.
This ideal will keep the directors of the organization asking, how can we ensure that our products production, use and disuse (i.e. trash) can either be reused, replenish the source or be safely disintegrated while providing guidance for the optimal derivation of value from the products raw material to finished product to rubbish lifecycle. This should indeed be a lifecycle where even the rubbish gets recycled as a by-product to other systems of production e.g. energy generation, second hand products, etc.
At a forum like this competing organizations should meet to collaborate on what’s best for the city or state and its inhabitants. This should be a cultured environment that encourages an open government where techniques and experiences are shared, technological advances and artefacts are borrowed, a steady stream of human resources are engaged on loan from their respective organizations to align the industry with theoretical development goals that make use of products less hazardous to the users and the environment.
Impact investing is one of the ways to ensure such initiatives are well funded. It also goes further to support the age old tradition of cooperatives and similar institutions, i.e. individuals or groups of people from the community funding others within or without the community in carrying out specific projects. The concept of Corporate Social Responsibility is another way of the organization contributing to the development of the region where it carries out its activities.
How does this concern workflow? First let it be noted that this arrangement is an extended organization i.e. an organization that brings together roles (players) from diverse fields, within and without each individual organization to collaborate on democratically selected projects. Workflow will be instrumental in mapping out resources to be used in making this heterogenous operation meet the natural goals generated by the meeting of this coming together of minds.